Getting personalized ads isn’t such a terrible thing, and it can even make your browsing experience more pleasant. That’s why after conducting a search about kitchen tables, for example, you’ll suddenly see ads for kitchen table retailers popping up on other sites you visit. And, yes, this activity is often tracked.

When a device is connected to the internet, Internet Protocol utilizes the address of that device to know where to send and receive information from. Every single device that is connected to the internet, whether it’s a desktop computer, smartphone, laptop, or tablet, has a unique IP address. An IP address refers to the address given to a specific device that is connected to the internet. IP stands for Internet Protocol, which is essentially the system that enables data to move across the internet.

You simply need to know how to hide your IP address. You don’t need an advanced degree in computer coding nor do you need to install expensive applications on all your devices. But if you aren’t that internet savvy, all this talk of cybercriminals and hackers and tracking and IP addresses may have you worried every time you connect to the internet.īut don’t worry - there is a way to improve your security and hide your digital footprint from prying eyes, and it isn’t as difficult as you might think. In an age where it's common to read headlines about hackers breaking into company and personal networks, internet sites tracking online consumer behavior, and other forms of digital spying and intrusion, it’s no wonder that so many are seeking ways to hide their IP address.

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